parkscapes bbdo toronto

We have a passion for creating compelling creative through data-driven insights and strategies. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable . Report this post. RPSM relies on the combination of private donations and government support to keep running, including the Ontario Music Fund (OMF). Our services include Planning, Design, Creative, Production, CRM & Direct. BBDO Toronto landed on the shortlist for "Parkscapes," a campaign for the Regent Park School of Music that enlisted students to create an album full of samples. Cossette picked up a Silver medal for the “Friends Wanted” recruitment campaign for McDonald’s Canada that focused on encouraging friends to apply together, while Union won a Silver Lion for Interval House’s “Freedom Tampons” campaign, which created a line of menstrual products that gave women instructions on how to remove themselves from abusive relationships. NewBusiness@bbdo.ca. Cannes Lions has released its first set of shortlists for 2021, covering three of its most competitive categories. BBDO Toronto was brought onboard a year ago to help find a way the school could raise money in support of the musical curriculum at RPSM. Rethink – along with PR agency Citizen Relations – won for the “Make It Canadian” campaign for Molson Coors that aimed to promote breweries across Canada by bringing them together in a single case of beer that could be purchased around Canada Day. A dedicated, self-motivated and energetic professional with over 15 years of integrated brand marketing, mass and digital experience. The Regent Park School of Music is a not-for-profit music school in Toronto that provides music education for kids who can't afford lessons. Parkscapes for Regent Park School of Music by BBDO Toronto. BBDO Toronto, RPSM and Dukes worked in tandem to produce, record and document the amazing talents of the RPSM students to create this first ever music library to fund musical education. Parkscapes BBDO / Toronto + Flare BBDO / Toronto Innovation in Branded Entertainment Regent Park School of Music Parkscapes Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto Long Form Video - Single Casey House Losing Friends Bensimon Byrne / Toronto + "It felt like a great fit for RPSM, because the kids who benefit from the program are now playing a starring role in sustaining it," says Rana Chatterjee, associate creative director at BBDO . 3500 Boul de Maisonneuve O, Bureau 610 Montréal, QC H3Z 3C1. Every time one of those samples is used - like one was for Taylor Swift's "It's Nice to Have a Friend" - any royalties, licensing fees or residuals generated is sent . Many schools continuously fear running out of funds, so was the case with Toronto's Regent park school of music. The Regent Park School of Music in Toronto is sampled on the Swift song "It's Nice to Have a Friend." . Canadian Down Syndrome Society/Google AI In the early days of the COVID-19 pandemic, the agencies helped Dove extend its “Real Beauty” campaign to frontline workers, with close-up shots of faces covered in sweat and marked by PPE, casting them as signs of courage. https://www.kingswaymusiclibrary.com/products/parkscapes-vol-1, McDonald's: McDonald's Making Of HyperReality Application, Rio Tinto and Royal Flying Doctor Service: Keep Flynn Flying, Google: Easy Questions Don't Always Have Easy Answers, Globe Telecom + Team Magazine + Love Is All We Need Coalition: Pride March Everywhere, Unilever Philippines: SHOP2GIVE #ADDDREAMSTOCART, Visit Campaign Brief for Australian creative. Who: Toronto's Regent Park School of Music, BBDO, music producer Frank Dukes. It can impact. “Freedom Tampons” also netted Union a Silver Lion in the Media category, where Rethink also won a Bronze Lion for the “Brutal Postings” campaign for Foundation Emergence, which turned the hate speech easily found online into posters – and made a point about the moderation on social platforms when the ads were promptly taken down by officials in Montreal. February 10, 2021. Grand Prix . We countered this traditional challenge with a very non . McDonald’s Canada Toronto. Toronto's Regent Park School of Music is no different. To help solve this issue, grammy-winning music producer Frank Dukes came . For the kids at Toronto's Regent Park School of Music (RPSM), getting the opportunity to work with a Grammy Award-winning producer Frank Dukes, was just the beginning. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. Brew North tells the delightful story of Canada's national beverage. Lively and informative, Brew North puts beer lovers front and centre. FCB Canada, Partners: Fuel Content, Alter Ego, Grayson Music, Outsider Editorial, Glossy PR, Bliss Interactive, “Brutal Postings” Taxi and media agency partner Media Experts also won a Bronze Media Lion for Covenant House’s “Shoppable Girls” campaign, which aimed to educate young people on human trafficking through a bait-and-switch ecommerce platform. Toronto-born Dukes spent three days working alongside 14 RPSM students at The Weeknd's "House of Balloons" studio to create the album called "Parkscapes." 4mo. • Collaborate with Group Account Director to lead the strategic direction for all Chevrolet communications. Whenever those samples get used in a song – such as when Taylor Swift used one in a track on her latest album – any residuals, licensing fees or royalties from radio and streaming play went directly to the school, creating a fundraising source that will generate revenue as long as the songs get played. 3mo. NewBusiness@bbdo.ca. The One Show The One Show is the world's most prestigious award show in advertising, design and digital marketing. Rethink, “Project Understood” The campaign had students at the school create an album of samples. While entered by Ogilvy’s London office, it collaborated with Ogilvy Toronto to create the  campaign, along with a host of local production partners. an associate creative director at advertising agency BBDO Toronto. Who: Toronto's Regent Park School of Music, BBDO, music producer Frank Dukes. Our services include Planning, Design, Creative, Production, CRM & Direct. We countered this traditional challenge with a very non . The second day of the Cannes Lions awards netted 14 more medals for Canadian agencies, with BBDO Canada picking up a Gold and Silver Lion for the "Parkscapes" campaign for the Regent Park School of Music. Juniper Park\TBWA also won PR Silver for “Signal For Help,” a campaign that helped the Canadian Women’s Foundation create a secret signal that women could use to inform others during videos that they are being abused, created in response to an uptick in domestic violence during the COVID-19 pandemic. . Regent Park School of Music After provincial arts and music funding was slashed by 50%, RPSM turned to BBDO for a campaign that could help it become less reliant on government funding. The brainchild of Rana Chatterjee, Toronto-based associate creative director at advertising agency BBDO Canada and a good friend of Dukes, the project — called Parkscapes and available through . Parkscapes BBDO Canada. Our work spans all channels and categories, providing our clients with integrated solutions that drive results. (like Swift) uses a song from the "Parkscapes . The second day of the Cannes Lions awards netted 14 more medals for Canadian agencies, with BBDO Canada picking up a Gold and Silver Lion for the “Parkscapes” campaign for the Regent Park School of Music. parkscapes: bbdo, toronto: regen: t park school of mu: sic music education: flare bbdo toronto canada: gold lion: future official sponso; rs vaynermedia, new: york abinb: ev: budweiser: 3star productions los angeles usa: gold lion; #stillspeakingup deept: ruth publicis mexico, m latvia, riga: exico city / publicis propu sans : esta cÍvica . . Collaborating with Google, the campaign aimed to recruit people to help train the AI that powers voice technology and address one of its major shortcomings: it has difficulty recognizing the speech patterns of people with Down syndrome. With the OMF being slashed by 50%, RPSM needed a . RPSM students can now count a global superstar among their collaborators. The Uncensored Library for Reporters Without Borders by DDB Germany, Berlin BBDO Toronto landed on the shortlist for "Parkscapes," a campaign for the Regent Park School of Music that enlisted students to create an album full of samples. The One Show The One Show is the world's most prestigious award show in advertising, design and digital marketing. Canadian Women’s Foundation Parkscapes. The winners of the Innovation Lions will be announced during a virtual ceremony on the morning of June 24, with Titanium and Glass winners announced the following day. As designer and creative director Kelly Small had to do to navigate a crisis of ethics and burnout in their career in advertising, we can admit our complicity in problematic systems and take on the responsibility of letting our own ... Cannes also released the shortlists for the Glass and Innovation Lions, though no Canadian submissions made those lists. February 10, 2021. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. 5,829 followers. BBDO Canada Advertising Agency. Montréal. East West Market • Lead and collaborate on the development of Chevrolet's social media strategy. The agency partnered with local producer Frank Dukes to compose an 11-track album called "Parkscapes," played entirely by RPSM students. Post/Editor: Ted Husband. Many schools continuously fear running out of funds, so was the case with Toronto's Regent park school of music. Toronto-born Dukes spent three days working alongside 14 RPSM students at The Weeknd’s “House of Balloons” studio to create the album called “Parkscapes.” This innovative campaign is the first time ever that musical compositions can be transformed directly into donations. Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement.” —Sally Hogshead, author of Fascinate and creator of HowToFascinate.com “Essential stuff. Grand Prix . When & Where: Parkscapes has been available at Kingsway Music Library since the end of June, but the Swift . BBDO Toronto landed on the shortlist for “Parkscapes,” a campaign for the Regent Park School of Music that enlisted students to create an album full of samples. Covenant House Provides an overview of the current research undertaken across the country, thereby providing a valuable resource for students, professors and research associates working in the arts disciplines, media studies, education, and cultural ... Director, Data Analytics and Insights: Curtis Rushing To help solve this issue, grammy-winning music producer Frank Dukes came . Our work spans all channels and categories, providing our clients with integrated solutions that drive results. Rethink, Partners: Content Content, Tok Communications, “Shoppable Girls” The campaign had students at the school create an album of samples. Based on the popular blog, an uproarious collection of essays on the struggles of new motherhood is complemented by cocktail recipes and shares the stories of two award-winning businesswomen who bonded over their love for their babies and ... About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . Cossette, Partners: CJ Graphics, Clockwork Productions, Married to Giants, Partners: Special Solutions Group, Stink Films, Alter Ego, Grayson Music, School Editing, IPG Mediabrands, J3, Current Global, “Publicly Traded” 4mo. Jane O’ Hare, Executive Director, Regent Park School of Music Foundation Dukes, who was born in Toronto, spent three days working with 14 RPSM students at The Weeknd's House of Balloons studio to create the Parkscapes album. Group Account Director: Tania Montemarano The One Show is the world's most prestigious award show in advertising, design and digital marketing. Also on the shortlist is Dove’s “Courage is Beautiful” campaign. A fter a year away, the Cannes Lions awards program returns later this month, and three Canadian agencies already have something to cheer about.. FCB, BBDO and Ogilvy are all on the just-released Titanium shortlist, with winners announced in a virtual ceremony June 25. And while Canadian agencies didn’t make the shortlist for the Innovation or Glass Lions, three have a shot in the Titanium Lions, which recognize “game-changing creativity” that breaks new ground with bold ideas. BBDO Canada. Toronto's Regent Park School of Music is no different. An innovative fundraising campaign by BBDO Toronto for a music school in town has led to a thrilling experience for the students there, who can now hear themselves playing on Taylor Swift's new album. 2 Bloor Street West, Suite 3200 Toronto, ON M4W 3E2. MacLaren MRM. Designer: Mike Nugent 3500 Boul de Maisonneuve O, Bureau 610 Montréal, QC H3Z 3C1. 289 were here. Report this post. We understand your decision to use an ad blocker, however Strategy journalism takes time and funding... Subscriptions and advertising are both necessary to fund the journalism we bring to you. This is the astonishing true story about Peter Scott-Morgan: the first person to combine his very humanity with artificial intelligence and robotics to become a full Cyborg. Wes Allen, Faculty, Regent Park School of Music We have a passion for creating compelling creative through data-driven insights and strategies. After provincial arts and music funding was slashed by 50%, RPSM turned to BBDO for a campaign that could help it become less reliant on government funding. "Parkscapes" By BBDO Toronto & Flare BBDO For Regent Park . Toronto-born Dukes spent three days working alongside 14 RPSM students at The Weeknd's "House of Balloons" studio to create the album called "Parkscapes." Juniper Park\TBWA, “Friends Wanted” Report this post. Another outstanding win for our Parkscapes work with Regent Park School of Music taking home a Bronze, Silver and Gold Lion at Cannes 2021. Partners: Gimmick Studio, Vapor Music, ProPrint Services, Wavemaker, We Are Social, “Signal For Help” When the innovative fundraising program 'Sample School' was born and pitched to Frank Dukes, he was so enamoured by the idea he quickly jumped on board. We think that creativity is the biggest economic multiplier on the planet. Future Official Sponsors for Budweiser (AB InBev) by VaynerMedia, New York. “Parkscapes” The One Show. 5,493 followers. Canadian Down Syndrome Society, Google AI, “Project Understood”, Ogilvy Toronto Regent Park School of Music, “Parkscapes”, FCB Toronto