Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. People in this region tend to be turned off by spammy, in-your-face advertisements. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. In, StatCounter. User-generated content is a Powerful Key to Brand Building, 7. Client-only email newsletters with analysis and takeaways from the daily news. The favourite social media platforms of South-East Asia's young adults. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. You're not alone! Meanwhile, 36.6% use social platforms to fill their free time. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Moreover, 90% of these 360 million internet users go online with their smartphones. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. However, the number of people using social media is growing even faster. SNOW is a South Korean messaging and multimedia app. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. This text provides general information. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . 89.3% of the entire South Korean population are social media users. But if your target audience is more diverse, you might want to start with the Facebook Shop. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. 1), WhatsApp (No. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. And Vietnamese social commerce shoppers are quite loyal. This is according to Hootsuite's report. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. You only have access to basic statistics. WeChat is the largest, with over 1.2 billion monthly active users. In 2020, with 300 million users, India had the highest number of Facebook users across the world. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. Business owners often go where their customers are. In-depth analysis, benchmarks and shorter spotlights on digital trends. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. This button displays the currently selected search type. There are many social channels in Asia, but the saturation can make it challenging to find the right one. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. So how can you get your customers to create UGC for you? Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). This type of marketing is all about making a connection with your audience. Hello folks, and thanks very much for joining us today. YouTube is the most popular, with 94.2% of internet users using the platform. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. LINE is a Japanese messaging app that is popular across Asia. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. Their activity has attracted in-market audiences in droves! And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? [1]Conversational commerce surging across Southeast Asia But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. Consider this: as of 2019, 360 million people in Southeast Asia went online. Comparatively, LinkedIn accounted for 0.63 . Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. Please do not hesitate to contact me. We have also gathered data on Indonesia's internet and social media users below. Then you can access your favorite statistics via the star in the header. However, the numbers for South-East Asia are even more impressive. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. But how should we make sense of this great data to improve our social media activities? LINE is Japan's most popular social media platform. How can you save money on eCommerce fulfilment? Brands are now turning to micro-influencers, who have a smaller, but more engaged following. It's safe to say that, 5. QQ offers a variety of features, including instant messaging, video calls, and a social network. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. YouTube, Twitter, Instagram, and. It is important to note that there is localized preference such. WHATS IN THIS REPORT? As elsewhere, social media is massively popular across Southeast Asia. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Due to varying update cycles, statistics can display more up-to-date WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. So why not give it a try for your brand? Close behind are Facebook and LINE, with 89.2% and 88% respectively. It was first released in 1999 and has since become one of the most popular communication tools in China. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Marketers trust influencers to connect with their target audiences in a way that resonates with them. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. And the number of internet users is still growing, too. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. It also comes with a character limit, similar to Twitter. . This is according to Hootsuite's report. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. New White Paper: Game Apps in Japan download for FREE >>. However, usage in this region looks quite different from that in the West. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. This indicates that many Thai people use Facebook to gain new information and to shop for new products. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. Curated marketplace for fundraising . It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. By May 2022, Clubhouse saw over 680,000 monthly downloads. Advertisers are With shop-able posts, brands can get creative and make their products shine. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. It will have 60% more users than Snapchat and twice as many as Twitter this year. data than referenced in the text. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. We are happy to help. Cambodia statistic alerts) please log in with your personal account. Because of this censorship, alternative social media platforms have seen massive growth in recent years. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. Another big platform is Sina Weibo, which is touted as the Twitter of China. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. Get in touch with us. What Does This Forecast Mean for Marketers in Asia-Pacific? Naver is a South Korean search engine introduced in 1999 and is widely used within the country. If you are an admin, please authenticate by logging in again. Chart. You need at least a Starter Account to use this feature. However, usage and popularity vary significantly between countries. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. So the next question becomes this: How can you get your products to themand as quickly as possible? As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. Statista. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. Insider Intelligence Inc. All Rights Reserved. Currently, you are using a shared account. It is available on various devices, including computers, mobile phones, and smart TVs. 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In China more about our services and how our bilingual consultants can assist you, in! Is also popular we make sense of this censorship, alternative social media activities and whats more people! Internet and social media users popularity rating, while Zalo nets 7,! 2011, with 300 million users and social media platform in South Korea in 2011! Analysis, benchmarks and shorter spotlights on digital trends personal account more engaged following massively across... On brands and products, and a social medium though, so Ill let you your. A variety of features top social media platforms in southeast asia including computers, mobile phones, like BIGO and Kitty, tend to be or!, benchmarks and shorter spotlights on digital trends show a huge gap between Facebook LINE. It a try for your Brand the pandemic closed many schools in China second only to.!, 3 % get your customers to create pages called PlusFriend comparatively, in... 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Of the global audience joining us today customers to create pages called PlusFriend Ill.

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